Walmart Social

Brief:

We all know how 2020 is – we’ve all lived through it. The goal of this post is to gear up for fall family outdoor adventures – within safety measures and showcase exclusive camping and backpacking gear from Ozark Trail & Lithic. Highlight an outdoor family activity that is both socially distant and fun.

Role: Creative Lead
Copywriter: Lauren Chamberlaine
Photographer: Garrett Cornelison
Social Channels: Instagram, Twitter

 
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Instagram post

Caption:
Tried to plan a li’l s’mores and story night campout only to remember there’s no ⛺? No worries, we’ve got you covered with all new, exclusive gear from Ozark Trail and Lithic.

 

Twitter Stopmotion

Caption:
It doesn’t get much better than this. It also doesn’t get much easier (but they don’t have to know that). Give them the backyard campsite of their dreams this fall with new gear from Ozark Trail and Lithic.

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