Christmas Tree Promotional Board
Website Redesign 2020
Agency
Concept Farm
Role
Art Director
Brief
Designing a new look & feel to be align with the new creative strategy of the campaign. In the past years of It’s Christmas Keep it Real campaign, the campaign site was a just a one-page landing page that houses the social content and campaign information. This year, since everyone is stuck at home because of the pandemic, and people are spending more time at home, the team thought it would be appropriate to have a “forever home” for the campaign to live as well. Christmas tree isn’t just around during the holidays. Farmers worked year-round to tend to the Christmas trees. There are also a lot of information about different kinds of Christmas trees, and guides on how to care for the tree, etc to be incorporated into the new website. This is what I came up with for the look & feel, implemented on the homepage.
The target audience in this brief is primarily millennial moms. I kept the homepage modules fairly easy to navigate since there’s a lot of information on the site that needs to be in separate pages. I have incorporated a fun element of the candy cane/postal stripes that resembles letters to Santa. The postal stripe element was also repeated in most of the deliverables. The photography style is warm, cozy, and inviting. There is always an element of familial in the photos since Christmas is all about being around with family. Comparing this style with the previous years — this is a more elegant style visually.
Email Design
Instagram Story treatments
Snapchat Geo Filter Design
Direct Mail
Front of the postcard
Back of the postcard