Client wattbike RFP
Project wattbike Atom New York Launch Campaign
Agency The Brooklyn Brothers
Role Art Director

Wattbike is an indoor performance smart bike that athletes and professional cyclist use to train. It is one of the most accurate indoor bikes in the market. Its functions provide insightful data not just for elite athletes but also accessible enough for beginners and enthusiasts to use. The product (Atom) will launch in the Tri-State area specifically.

This is the initial creative approach that we came up with to resonate with the cycling community and audience in New York area.

Our target audience isn’t a regular cyclist – our audience for wattbike is for NEW YORK cyclists.

The presentation deck was designed by me as well. The idea is to name the sections using the terminology and settings used on the bike’s system.